Gaining momentum - 15 million UK internet users have undertaken a digital detox
It was a busy day on 4th August following the release of Ofcom's Communication Market Report 2016. Here's some of the debate.
Discussing the Ofcom Communications Market Report 2016 on BBC Breakfast
BBC Radio York
A debate with Jonathan Cowap of BBC Radio York on digital detoxing following the release of Ofcom's Communications Market Report 2016 showing that 15m UK internet users have taken a digital detoxing break from technology.
Want to have an adventure?
Return On Adventure is the new measurement that counts. Want to have an adventure?
We took the BBC on a Digital Detoxing Adventure.
We took Channel 5 on a Digital Detoxing Adventure.
We took Sky on a Digital Detoxing Adventure.
What we do
Digital doesn't need to be toxic. But in our business and personal lives too often it is. We believe that digital is about people, not technology; and we are on a mission to help you and the business you work in be happier, healthier, more productive and more strategic in an increasingly digital world. Our approach is based on enabling you and the business to be the best version of yourselves, not the worst.
Here are some of the things we do:
Business loves to talk about Return On Investment (ROI), but should also add the measurement of Return On Adventure (ROA). We take groups on one day, three day and week long adventures for teams and groups to discover new ways to look at the world, each other and ourselves. Removed from the distraction of email, phone calls and social media, we take a deep breath and dive in to big themes from creativity, to productivity, to team work, to stress and to fun. Find out more about what ROA can deliver for you.
Digital culture training and consultancy
We deliver a range of workshops and webinars to help businesses develop an effective digital culture. Technology should your enabler not your enslaver. We explore how to use and not use technology. We look at how to improve the collaboration, connectivity and agility that digital promises. At the same time we make sure it builds concentration, creativity, health, resilience and happiness. We teach techniques of how to build good habits that you can apply in a practical way.
Healthy workplace audits
Establishing the right workplace culture and habits can make a huge difference to the health, happiness and productivity of a company.
We conduct the audits through a combination of an on-site visit and observation, interviews and a questionnaire. Ask for a quote.
We train groups in key mindfulness skills such as:
We offer a range of courses from one-off introductory sessions, to four week or eight week courses. Find out more.
Resilience and performance optimisation
We live in a VUCA world. A world of:
We have developed a range of tools and techniques to help people not just adapt, but thrive and perform more often at their very best. Sessions can include topics such as gratitude, abundance thinking, self-awareness, self-mastery and leading from within. This is a holistic approach helping optimise your mind, body and heart. We look at all aspects from mindfulness, to nutrition, to exercise, to habits.
Purpose at work
No business is an island
We all instinctively want to be part of a community aligned with a greater purpose. We sometimes find that in retreats and festivals, but we want also to find that in our everyday work lives, more regularly and more accessibly. We work with businesses to align their vision with a greater purpose. We also encourage communities within the work place that support, extend and sustain that purpose. These can be fantastic vehicles for developing people's skills, confidence and wellbeing. It is CSR aligned with the business.
Leading change and people are two of the most demanding aspects of a leader's work. There is little 'business as usual' these days as changes come thick and fast. Technology is driving a lot of these changes and is becoming exponential. This can bring positive opportunities for companies, but also uncertainties and threats. We help leaders
Above all, we help leaders and aspiring leaders to develop resilience, empowerment and purpose.
Based on the study of collisions that happen when people and technology come together, we help create technology and digital strategy, delivery and optimisation that will have resonance with your customers not dissonance.
We also look at future tech and how it might influence our world and the workplace. We are certainly not anti-digital - we have a website and Twitter - but look to get the best out of technology, not the worst. With a new wave of technology coming via such developments as wearables, the Internet of Things, 3D printing and virtual reality, one thing is certain is that our world will be very different very soon. We provide consultancy and run workshops to help you be aware of the big digital trends and explore the positives and negatives they can bring to your business. This will help you form the right strategy for you and your business.
Human to human communications
Not B2B, B2C or M2M but H2H
In an era of increasing excitement about programmatic media planning, buying and optimisation, about fridges that will tell you what to buy and about Artificial Intelligence that will tell you what you want before you knew you wanted it; we remind companies that the most effective communications aren't B2B or B2C but H2H. And it's not the technology itself that is and will be to blame, but the way we use it. After all there are plenty of brands already treating their customers in a robotic fashion. But in an era where we are more attached to our technology then ever before, it has never been more important to connect with your audience on a human level. This builds emotional connection, trust and loyalty. We help brands achieve human interaction in a digital age.
Here are some facts about the Return On Investment you can get from working with Digital Detoxing.
23 - 27%
Reduction in feelings of stress, anxiety and of being overwhelmed that participants from a finance company felt after a four-week Digital Detoxing mindfulness course.
8%, 11% and 6%
Increases in work performance, leadership skills and happiness that participants from a finance company felt after a four-week Digital Detoxing mindfulness course.
1 in 5
Working population affected by stress
Cost to UK employers of absenteeism which is primarily caused by stress
The average time of a working day that someone's mind wanders. 'Presenteeism' has been estimated as 6x more costly to business than absenteeism.
10 point fall in IQ
Awareness of 1 unread email in your inbox.
Meet the team
Martin founded Digital Detoxing in 2013 and has been involved in digital industries for nearly 20 years. Having worked in M&A and venture capital, he floated online shares information company, ADVFN, on the London Stock Exchange in 2000; founded the pioneering digital marketing agency, Blue Barracuda, in 2002 and sold it to the FCB Group; and he was then Global Digital Lead for the FCB Group. He continues to be active in advanced digital technology and teaches on digital trends for Google, but believes that digital is about people not technology.
Isobel is a Millennial and digital native, who instinctively understands digital communications, but also understands the positive and negative impact these can have. As a Masters Graduate in Gender, she has a specialist interest in digital issues relating to gender and diversity.
Nikki is an empowerment coach, community organiser, programme developer and creative events organiser. The services I provide help individuals, organisations, and communities take self leadership and bring about positive change. Amongst other skills Nikki offers and leads workshops in such subjects as gratitude, mindful movement, personal development and building communities. She also leads our mission to build community within the workplace.
Andy is a mindfulness consultant. He started practising mindfulness out of curiosity and soon became convinced of its value as he started feeling calmer, more creative, more empathic and had more clarity of thought. He started incorporating mindfulness techniques in film production to keep people calm in front of the camera and found his relationships with his clients and colleagues greatly improved. He believes mindfulness could be the key to creating happier workplaces and more ethical businesses.
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